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Rafal Radawiec
AdSpective, CEO
Speaker Bio
Rafał Radawiec Founder of Adspective & Vestigit | Member of the International Academy of Television Arts & Sciences
Rafał Radawiec is an innovator and entrepreneur bridging the gap between deep-tech AI and sports media monetization. As the founder of Adspective—a strategic partner of the Barça Innovation Hub—he is pioneering the transition from static broadcasts to dynamic, personalized media.
His expertise lies in computer vision and artificial intelligence, which he leverages to create non-intrusive, virtual product placement systems for OTT/ VOD and social media content. In 2025, his technology was adopted by FC Barcelona, allowing the club to unlock new revenue streams through hyper-personalized, in-stream advertising.
With a strong background in cybersecurity (founder of the anti-piracy solution Vestigit) and recognition from the International Academy of Television Arts & Sciences (Emmy®), Rafał brings a unique perspective on how to monetize fan attention securely and effectively in real-time.