SPORTS TOMORROW CONGRESS

Tech Your Edge

Build from Within or Bring in the Best? 

How technology drives smarter talent and asset strategies 

In elite sport, every organization eventually faces a strategic dilemma: 

Should we build our future from within, or buy it in from the outside? 

This timeless tension—between developing internal talent or acquiring proven performers and assets—defines much of the decision-making at the highest levels of competition. Clubs, federations, and performance institutions must constantly choose between investing in their own growth and culture or accelerating success through external acquisitions. 

"Tech Your Edge" is more than a slogan—it’s a mindset. It calls on decision-makers to rethink growth, performance, and investment through the lens of innovation. Whether you're building greatness from within or bringing it in from outside, technology is your sharpest competitive advantage. 

At Sports Tomorrow 2026, this concept will guide all creative, content, and discussion. It’s a celebration of bold thinking and smarter strategy—made possible by innovation. 

Agenda 2 March 2026 | 9:45 AM – 18:45 PM

• 9:45 – 9:50 | TECH YOUR EDGE: SPORTS TOMORROW CONGRESS 2026 |OPENING   

• 9:50 – 10:00 | THE DYNAMIC CODE OF THE ATHLETE: EPIGENETICS & INJURY RISK 

• 10:00 – 10:10 | THE ATHLETE’S HIDDEN SIGNALS: INFLAMMATION & IMMUNOMICS 

• 10:10 – 10:20 | COGNITIVE TRAINING: A GATEWAY TO INJURY PREVENTION AND SPORTS PERFORMANCE

• 10:20 – 10:30 | PRECISION FUELING THROUGH SPORTOMICS: NUTRITION X INJURIES 

• 10:30 – 11:10 | FROM DNA TO DIGITAL TWINS: GENOMICS & PREDICTIVE INJURY MODELING 

• 11:10 – 11:20 | ROUND TABLE — “THE FUTURE ATHLETE: INTEGRATING ADVANCED BIOMEDICAL DATA, AI & DIGITAL TWINS”  

• 11:20 – 12:40 | AMPLIFYING THE IMPACT ON NUTRITION PROTOCOLS 

• 11:40 – 12:10 | COFFEE BREAK 

• 12:10 – 12:25 | EXPANDING BARÇA’S IDENTITY: FROM LEGACY TO A GLOBAL LIFESTYLE BRAND 

• 12:25 – 12:40 | SOME MEMORIES LIVE IN SCENT: AI-POWERED OLFACTORY TECHNOLOGY ELEVATING BRAND EXPERIENCES 

• 12:40 – 12:55 | SCALING THE COMPETITIVE EDGE. THE SUCCESS CASE OF CLUB BRUGGE 

•  12:55 – 13:10 | TURNING BROADCASTS INTO DYNAMIC MEDIA: AI PRODUCT PLACEMENT IN REAL TIME 

• 13:10– 13:30 | TBC – TO BE CONFIRMED 

• 13:30 – 15:00 | LUNCH BREAK 

• 15:00 – 15:30 | WHERE FATIGUE BECOMES VISIBLE 

• 15:30 – 15:50 | SPORT SCIENCE 2.0 IS MESSY, TIME TO CLEAN IT UP 

•  15:50 – 16:05 | TBC – TO BE CONFIRMED 

• 16:05 – 16:35 | AFTERNOON BREAK 

• 16:35 – 17:00 | TRAINING YOUNG STARS 

• 17:00 – 17:25 | LIFE AFTER THE 90 MINUTES 

• 17:25 – 17:55 | BARÇA’S UNIQUENESS FROM INSIDE THE LOCKEROOM 

• 17:55– 18:05 | TBC – TO BE CONFIRMED