Alex Williams

Speaker Bio

Alex Williams is a former Global Head of People Development and organisational psychologist who works with founders and leadership teams to build company cultures that drive growth.

Alex has led culture change inside complex, fast-moving environments - including GSMA, the organisation behind MWC and 4YFN. She helps founders translate ambition into consistent standards, confident decision-making, and high-performing teams.

As co-founder of The Culture Formula, Alex is known for helping founders cut through complexity, shift from founder-dependent to culture-driven ways of working, and design and embed cultures for long-term success.