Atif Rafiq

Speaker Bio

Atif Rafiq has blazed trails in Silicon Valley and the Fortune 500 for over 25 years. After rising through digital native companies like Amazon and Yahoo!, Atif held C-suite roles at McDonald’s, Volvo, and MGM Resorts. He oversaw thousands of employees as a global P&L, transformation, and innovation leader. Rafiq was the first Chief Digital Officer in the history of the Fortune 500, a pioneering role he held at McDonalds, and he rose to the President level in the Fortune 300.

His latest endeavor, Ritual, is an AI-native workspace that connects strategy to everything from projects to prototypes to product requirements. Positioned as a “McKinsey-killer,” Ritual enables companies to navigate decisions with precision and agility, unlocking new levels of speed and impact.

Atif has built a large following as one of today’s top management thinkers. Over half a million people follow his ideas about management and leadership on LinkedIn, where he is a Top Voice, and his newsletter Re:wire has over 100,000 subscribers. Atif is the author of the WSJ bestseller, Decision Sprint, and was named to Thinkers50 based on the award winning book.

He serves on the Boards of Flutter (NYSE: FLUT / $30bn public company); Mister (NYSE:MCW), and Clearcover (ranked on the Fast 500). Previously, he’s served on the client council for Snapchat (SNAP), advisor to Slack (acquired by Salesforce for $20bn) Board member for betMGM, and various non profit Boards.